Overview
Our event management courses are ideal for anyone considering a rewarding career in the exciting field of event management. The event and meeting planning industry is growing at a rapid pace and creating new opportunities for professional event management professionals.
The courses are ideal for anyone who enjoys organizing events, planning parties and working with others. Online modules in our event management program include site selection, transportation and accommodations, event registrations, food and beverage management, sales and operations and non-profit event planning and budgeting.
Intro to Event & Meeting Planning
This introductory course acquaints students with the common components of well executed meetings and events. Course introduces site selection, food/beverage, audio visual, contracts, industry overview and career possibilities.
Site Selection/Negotiation/Law
This course outlines the key elements to successful site selection, negotiation issues/techniques, contract provisions/analysis & diverse industry contracts. Legal issues unique to the meeting industry will be identified.
Transportation & Housing
The logistics of air and ground transportation and hotel arrangements will be discussed. Students will learn trade strategies to make informed decisions leading to a successful meeting experience.
Event Registration
This course will introduce students to various registration systems and keys to selecting the best registration method. Students will learn the process to make informed decisions.
Food & Beverage Mgnt
Learn a systematic approach to evaluating meeting objectives and group needs as they relate to menu design, pricing structures, guarantee strategies, negotiation items and overall information about food and beverage services.
Hotel Sales & Operations
Students will be introduced to the principles and procedures of hotel sales and operations by taking part in "learn by doing" activities. Networking, building internal & external relationships and selling techniques will also be taught.
Special Events
Students will be provided with the tools needed to hold effective special events. Venues including meetings, conferences, exhibits, fairs, trade shows, international events, weddings, etc. will be addressed.
Non-Profit Event Planning
Course will focus on planning successful special events for non-profit organizations. Course will explore fund-raising breakfasts, black tie galas, festivals, auctions, golf tournaments, fashion shows, concerts and soirees.
Money Management for Event Planners
Course will introduce essential tools needed to prepare a budget for events of all sizes, information gathering, analyzing goals/objectives and preparing and communicating presentations to clients.
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Languages
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English
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Course Access Time
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Students are given 6 months to complete the program. Extensions are available if needed, fees may apply.
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Instructor
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This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
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Prerequisites/Audience
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Students need access to a computer, Internet access and basic computer skills ability to use a keyboard, web browser, email, etc.. They should be high school graduates or equivalent with the ability to read and write English.
Requirements
Students need to have access to the internet and a PC or virtual PC for automation courses. All required materials are available online. Textbooks are available for purchase which parallel course content, if desired, but are not required.
Hide Syllabus
Lesson 1 Event Planning and Management Module 1 Event Leadership • Anthropological and Sociological Origins • Growth Opportunities • Public Relations • Global Business • The Event Planning Profession • Civic Events • Models of Sustainable Event Leadership • SWOT Analysis • The Creative Process in Event Planning • Gap Analysis
Event Planning and Management Module 2 Event Plan, Human Resources and Time Management • Visual Cues • Soundscaping • Identifying the Needs of Your Guests • Weight, Size, Volume • Transportation and Parking Factors • Composing the Event Plan • Human Resource Management • Leadership Styles • Leadership Characteristics • Organizational Charts • Time Management
Event Planning and Management Module 3 Financial Leadership and Vendors • Budgeting • Producing Profit • Controlling and Reducing Costs • Ensuring Positive Event Cash Flow • Accounts Payable • Common Event Financial Challenges • Contracting Your Vendor Partners • On-Site Coordination • Catering Management • Coordinating Technical Production
Event Planning and Management Module 4 Marketing and Risk Management • The 5 Ps of Marketing • Internal vs. External Event Marketing • Event Promotion Techniques • Internet Marketing for Events • Web Design and Management • Risk-Averse Procedures • Differences Among Morals, Laws and Ethics • Future Trends in CSR • Compiling with the Americans with Disabilities Act • Why is CSR Important in the Special Events Industry?
Event Planning and Management Module 5 Virtual Events and Career Growth • Virtual vs. Live • Distance or Blending Learning? • Creating New Revenue • Tracking and Encouraging the Progress of Leaders • Marketing Online vs. Virtual Events • Environmental Sustainability • Your First Five Steps to Creating Sustainable Events • Cultural Sustainability • Local Economies • Promoting Your Greener Event
Event Planning and Management Module 6 Venues and Staging • What is a Corporate Event? • Who Attends a Corporate Event? • History and Future of Corporate Events • Types of Venus Site Surveys • Common Venue Oversights • Selecting a Venue • Why is Staging Needed? • Types of Staging • Stage Configuration • Choosing the Best Stage for Your Event
Event Planning and Management Module 7 Seating, Rigging, Lighting and Video • Types of Chairs and Tables • Estimating Seating Capacity • Choosing the Best Seating Configurations • The Basics of Rigging • Rigging Equipment • Rigging Points • Elements of Light • Gobos • Three-Point Lighting • Video Cameras and Controls
Event Planning and Management Module 8 Audio, Speakers and Design Teams • Why Are Audio Systems Needed? • Parts of a Sound System • Types of Microphones and Speakers • Preparation Spaces • Presentation Management • The Value of Rehearsals • The Proposal Response Process • Advantages and Disadvantages of Freelance and Corporate Design Teams • Differences Between Freelance and Corporate • Roles within an Event Design Team
Event Planning and Management Module 9 Developing a Design • Drafting Software • Venue Floor Plans • Creating a Working Floor Plan • Fundamentals of Design • A Designer’s Toolkit • Transforming Data into Design Research • Using Your Design Palette • Areas of Focus • Design Approaches • Common Scenic Styles for the Corporate Event World
Event Planning and Management Module 10 Environment Design, Materials and Presenting • Providing Directions • Providing Atmosphere • Scenic Materials and Construction • Scenic Painting Adding Finishing Touches How Scenic Concepts are Presented Illustration Styles Effective Presentation Models The Order of Your Presentation Hide Syllabus
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