Overview Event Planning Certification Course
Our event planning certification course offers the convenience and affordability of online learning and provides students with the key skills and knowledge they need in order to succeed in this fast-paced, rewarding field.
This training program combines a two course training track:
- Event Planning & Management
- Start Your Own Business
Event planners are in high demand by companies and individuals. and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community. We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.
The Job Outlook
Employment of meeting, convention, and event planners is expected to grow 44 percent from 2010 to 2020, much faster than the average for all occupations. As businesses and organizations become increasingly international, meetings and conventions are expected to become even more important. For many of these organizations, meetings are the only time they can bring their members together. Despite the spread of online communication, face-to-face interaction is irreplaceable. In addition, industries and businesses increasingly recognize the value of hiring professional meeting planners who can deliver top-notch meetings at the best available price.
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership
- Identify the steps for planning an event budget, solving problems, and making critical decisions
- Identify the requirements for working with vendors, securing a space, and marketing the event
- Identify legal considerations and guidelines for writing event contracts
Start Your Own Business
Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.
This Start Your Own Business class will help you create the event planning business you've always dreamed of owning. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.
After completing this course, you should be able to:
- Comprehend entrepreneurship and opportunity
- Identify the steps for developing a business plan and marketing strategy
- Identify methods for managing costs and forming a financing strategy
- Comprehend commercial law and the importance of contracts
- Identify strategies for growing your business and eventually selling it
This event planning certification course is 100% online and instuctor-led. Click on the Registration button to enroll, or use the chat feature to learn more.
This course is eligible for Military Spouse Career Advancement Account (MyCAA) funding.
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Languages
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English
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Course Access Time
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6 months
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Instructor
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This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
Requirements
Required Materials:
- Special Events: A New Generation and the Next Frontier by Joe Goldblatt
- Freelancers Guide to Corporate Event Design by Troy Halsey
- Start Your Own Event Planning Business by Entrepreneur Press
- Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin
System Requirements:
Internet Access
- Broadband or high-speed internet access is strongly recommended. Broadband includes DSL, cable, and wireless connections.
- Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.
Hardware
- Virtually all Windows-Mac hardware configurations and processors are acceptable.
- 1 GB RAM recommended
- Software
- Operating Systems
- Windows XP or Vista and Mac OS X 10 and higher
- Web Browsers
- Mozilla Firefox 2 and 3 (previous versions will work also)
- Internet Explorer 6, 7 and 8
- Safari is not currently recommended as it cannot display certain Moodle editing menus for both students and instructors
- Media Plug-ins (These may be required depending on your course media-click on the links below to download the latest versions)
- Adobe Flash Player
- Adobe Acrobat Reader
- Apple Quicktime
- Windows Media Player
- Real Player
Hide Syllabus
Lesson 1 Event Planning and Management Module 1 Event Leadership • Anthropological and Sociological Origins • Growth Opportunities • Public Relations • Global Business • The Event Planning Profession • Civic Events • Models of Sustainable Event Leadership • SWOT Analysis • The Creative Process in Event Planning • Gap Analysis
Event Planning and Management Module 2 Event Plan, Human Resources and Time Management • Visual Cues • Soundscaping • Identifying the Needs of Your Guests • Weight, Size, Volume • Transportation and Parking Factors • Composing the Event Plan • Human Resource Management • Leadership Styles • Leadership Characteristics • Organizational Charts • Time Management
Event Planning and Management Module 3 Financial Leadership and Vendors • Budgeting • Producing Profit • Controlling and Reducing Costs • Ensuring Positive Event Cash Flow • Accounts Payable • Common Event Financial Challenges • Contracting Your Vendor Partners • On-Site Coordination • Catering Management • Coordinating Technical Production
Event Planning and Management Module 4 Marketing and Risk Management • The 5 Ps of Marketing • Internal vs. External Event Marketing • Event Promotion Techniques • Internet Marketing for Events • Web Design and Management • Risk-Averse Procedures • Differences Among Morals, Laws and Ethics • Future Trends in CSR • Compiling with the Americans with Disabilities Act • Why is CSR Important in the Special Events Industry?
Event Planning and Management Module 5 Virtual Events and Career Growth • Virtual vs. Live • Distance or Blending Learning? • Creating New Revenue • Tracking and Encouraging the Progress of Leaders • Marketing Online vs. Virtual Events • Environmental Sustainability • Your First Five Steps to Creating Sustainable Events • Cultural Sustainability • Local Economies • Promoting Your Greener Event
Event Planning and Management Module 6 Venues and Staging • What is a Corporate Event? • Who Attends a Corporate Event? • History and Future of Corporate Events • Types of Venus Site Surveys • Common Venue Oversights • Selecting a Venue • Why is Staging Needed? • Types of Staging • Stage Configuration • Choosing the Best Stage for Your Event
Event Planning and Management Module 7 Seating, Rigging, Lighting and Video • Types of Chairs and Tables • Estimating Seating Capacity • Choosing the Best Seating Configurations • The Basics of Rigging • Rigging Equipment • Rigging Points • Elements of Light • Gobos • Three-Point Lighting • Video Cameras and Controls
Event Planning and Management Module 8 Audio, Speakers and Design Teams • Why Are Audio Systems Needed? • Parts of a Sound System • Types of Microphones and Speakers • Preparation Spaces • Presentation Management • The Value of Rehearsals • The Proposal Response Process • Advantages and Disadvantages of Freelance and Corporate Design Teams • Differences Between Freelance and Corporate • Roles within an Event Design Team
Event Planning and Management Module 9 Developing a Design • Drafting Software • Venue Floor Plans • Creating a Working Floor Plan • Fundamentals of Design • A Designer’s Toolkit • Transforming Data into Design Research • Using Your Design Palette • Areas of Focus • Design Approaches • Common Scenic Styles for the Corporate Event World
Event Planning and Management Module 10 Environment Design, Materials and Presenting • Providing Directions • Providing Atmosphere • Scenic Materials and Construction • Scenic Painting • Adding Finishing Touches • How Scenic Concepts are Presented • Illustration Styles • Effective Presentation Models • The Order of Your Presentation
Start Your Own Business Module 1 Entrepreneurs and Entrepreneurship • Defining Entrepreneurship • Free-Enterprise System • What is a Small Business? • Paths to Enterprise Ownership • Benefits and Costs of Becoming an Entrepreneur • Lean Startup Methodology • What is a Business Plan? • Business Plan Components
Start Your Own Business Module 2 Creating Business and Exploring Your Market • What Defines a Business? • Business Opportunity Decision Process • Your Competitive Advantage • Determining the Value of a Business • Product Life Cycle • Customer Research • Segment and Industry Research • Market Positioning
Start Your Own Business Module 3 Marketing Mix and Smart Selling • The Marketing Mix • Product, Price, Place, Promotion • Advertising and Sales Promotion • Publicity Potential • Developing a Marketing Plan • Sales Call • Creating a Sales Force • Customer Relationship Management Systems
Start Your Own Business Module 4 Costs and Financial Statements • Start-Up Investment • Estimate Value • Fixed and Variable Costs • Calculating Critical Costs • Income Statements • The Balance Sheet • Financial Ratio Analysis • Balance Sheet Analysis
Start Your Own Business Module 5 Cash Flow, Taxes, and Financing Strategies • Cash Flow • Working Capital Cycle • Using a Cash Flow Statement • Capital Budgeting • Gifts and Grants • Debit and Equity Financing • Investing
Start Your Own Business Module 6 Legal Issues and Operating for Success • Business Legal Structures • Contracts • Commercial Law • Intellectual Property • Protecting Tangible Assets • Licenses, Permits, and Certificates • Production-Distribution Chain • Supply Chain Management • Defining Quality
Start Your Own Business Module 7 Management, Leadership, Financing, Licensing • The Entrepreneur as Leader • Business Management • Creating and Managing Organizational Culture • Ethical Leadership • Social Responsibility and Ethics • Focus Your Brand • Harvesting and Exiting Options • Creating Wealth by Selling a Profitable Business Hide Syllabus
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