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Pay Per Click Marketing*

Overview

Pay Per Click Certification Training from World Education

Pay per click certification training from World Education is the convenient, affordable way to get the training you need to begin a rewarding career in pay per click marketing

Pay per click (PPC) marketing is a highly specialized area of search engine marketing that allows businesses to promote their Web sites by paying for exposure in the paid ads results of major search engines, including Google, Yahoo! and Bing.

Pay per click ads are delivered in response to keyword searches and appear under the heading "sponsored results" or "featured listings" for relevant search queries.

A career in pay per click advertising can be unbelievably lucrative. Jennifer Laycock, author of the Search Engine Guide says, "There are quite literally more jobs than there are skilled marketers, and salaries can skyrocket to almost embarrassing levels."

The increasingly high demand for certified pay per click professionals means individuals with the right credentials and experience have nearly limitless opportunities to choose their jobs and clients.

Highly skilled pay per click marketers are routinely sought out by head-hunters as competing advertisers attempt out-rank each other in the paid search results on Google, Yahoo!, and Bing.

Becoming certified in pay per click marketing offers you a distinct advantage over other non-certified applicants when seeking a job in this exciting field. career path in the fast-paced search-engine industry.

Our pay per click certification program consists of three modules:

Pay-Per-Click Marketing 101 provides students with the basic knowledge needed to set up, monitor, and run successful pay per click campaigns in search engines and their networks of partner sites. Over the course of the module, students learn the proper steps involved in setting up PPC campaigns in Google AdWords and Yahoo! Search Marketing.

Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. Youll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads.

Keyword Research 101 teaches students the process used by successful pay per click professionals when determining the most appropriate keywords and phrases to target in search engines. You will also learn how to identify so-called long-tail keywords which typically have much higher conversion rates than broader, more generic keyword phrases.

Upon successful completion of our pay per click certification program, you'll be able to:

  • Set up, monitor, and maintain successful pay-per-click advertising campaigns
  • Improve click-through and conversion rates
  • Conduct split-testing
  • Select effective keywords and integrate them throughout a site
  • Bid on specific keywords and phrases on the world's most popular search engines and directories
  • Prepare to start your own search engine marketing business or apply for a job as an SEM (search engine marketer), pay per click marketer, or online advertising executive

Take the first step toward a rewarding career in pay per click advertising with pay per click certification training from World Education. Simply click on the Register for this course button to get started.

Languages
English
Course Access Time

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Most programs allow you 180 days after you register to complete them. If you need more time, extensions are available.

Instructor

Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She's also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." search engine advice column.

Prerequisites/Audience

Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It's an advantage, but not required, to have some HTML knowledge and advanced search engine usage experience, as well.

This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites and learn to use keywords effectively. Webma

Requirements

This program is compatible with the Windows Vista operating system.

The following items are required for taking this program:

  • A PC or Macintosh computer
  • A reliable Internet connection (DSL or cable high-speed connection recommended)
  • Adobe Acrobat PDF Reader (Click here for free download)
  • Access to an e-mail client or Internet-based e-mail account

The following items are recommended for taking this program:

  • A word-processing package such as Microsoft Word or Works
  • A spreadsheet package such as Microsoft Excel or Works
  • A printer (if you want to print the lessons)

This program is tutor-supervised. A tutor will be assigned to you and will guide you through the lesson material and review your assignments. The following materials will be provided within this program:

  • 30 downloadable PDF Lessons (approximately 302 pages in total)
  • 1 Excel spreadsheets
  • 30 interactive online review quizzes
  • 10 assignments
  • 3 interactive online exams
  • 2 case studies
  • Extensive Internet-based resources
  • 12 months access to online classroom area
  • 12 months access to online quizzes and final exam
  • 12 months access to lesson updates

To complete the program successfully, you''ll need to pass your quizzes and final exam with an overall grade of 70% or better, and you must complete assignments to the satisfaction of your tutor. By doing so, you''ll earn the Search Engine College Seal of Certification for display on your Web site, and the Search Engine College Certificate of Training to display in your office or include on your resume.
Course ID/# : 1131/2810112
Tuition: $2,995.00



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