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An Overview of Marketing


Language: English Description: This course, offered by our accredited school partners, provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Enroll through one of our accredited university or college partners today! Instructor Description: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying. Certification: N/A Requirements This course does not require any additional purchases of supplementary materials. Show Syllabus Hide Syllabus Lesson 1 After completing this course, you should be able to: Define marketing and the marketing concept Understand the marketing process Explain the uses of the marketing mix (the Four Ps) Explore the relationship between marketing and strategic planning Understand customer value, customer satisfaction, and the importance of loyalty Discuss the role of ethics in marketing Hide Syllabus
Course ID/# : 1182/2810129
Tuition: $195.00

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