Overview
This completely online and self-paced Global Marketing course reviews knowledge for the NASBITE Certified Global Business Professional exam. It provides a comprehensive preparation including an in-depth review of knowledge areas, exam taking tips, module quizzes, and a full-length 200-question Practice Exam covering the CGBP areas of knowledge.
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Languages
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English
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Course Access Time
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Students are given 3 months to complete the program. Extensions are available if needed, fees may apply.
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Prerequisites/Audience
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This suite is designed for adult learners interested in preparing to take the NASBITE Certified Global Business Professional exam.
Requirements
This course does not require any additional purchases of supplementary materials.
Hide Syllabus
Lesson 1 Course modules: • The practice of marketing in an international business context • Practical applications of marketing • Assessing the external environment • Performing strengths-weaknesses-opportunities-threats (SWOT) analysis • Conducting international market research • Developing a marketing plan and budget • Determining the global marketing mix (product, price, placement, and promotional strategies) • Conducting competitor analysis. Hide Syllabus
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