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Principles of Marketing for Nonprofit Organizations


Language: English Description: When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course, offered by our accredited school partners, examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization. Enroll through one of our accredited university or college partners today! Instructor Description: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying. Certification: N/A Requirements This course does not require any additional purchases of supplementary materials. Show Syllabus Hide Syllabus Lesson 1 After completing this course, you should be able to: Define what marketing is within the nonprofit environment Explain the service-intensive nature of nonprofit program activities Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing) Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products Discuss the role of ethics in nonprofit marketing Describe the importance of a nonprofit marketing plan Describe how target markets can be identified for donors Explain how new service products are developed by nonprofits Hide Syllabus
Course ID/# : 1252/2810199
Tuition: $99.00

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