Corporate Event Planner*

Lesson 1
Event Planning
Module 1-Event Leadership
• Anthropological and Sociological Origins
• Growth Opportunities
• Public Relations
• Global Business
• The Event Planning Profession
• Civic Events
• Models of Sustainable Event Leadership
• SWOT Analysis
• The Creative Process in Event Planning
• Gap Analysis
Module 2-Event Plan, Human Resources and Time Management
• Visual Cues
• Soundscaping
• Identifying the Needs of Your Guests
• Weight, Size, Volume
• Transportation and Parking Factors
• Composing the Event Plan
• Human Resource Management
• Leadership Styles
• Leadership Characteristics
• Organizational Charts
• Time Management
Module 3-Financial Leadership and Vendors
• Budgeting
• Producing Profit
• Controlling and Reducing Costs
• Ensuring Positive Event Cash Flow
• Accounts Payable
• Common Event Financial Challenges
• Contracting Your Vendor Partners
• On-Site Coordination
• Catering Management
• Coordinating Technical Production
Module 4-Marketing and Risk Management
• The 5 Ps of Marketing
• Internal vs. External Event Marketing
• Event Promotion Techniques
• Internet Marketing for Events
• Web Design and Management
• Risk-Averse Procedures
• Differences Among Morals, Laws and Ethics
• Future Trends in CSR
• Compiling with the Americans with Disabilities Act
• Why is CSR Important in the Special Events Industry?
Module 5-Virtual Events and Career Growth
• Virtual vs. Live
• Distance or Blending Learning?
• Creating New Revenue
• Tracking and Encouraging the Progress of Leaders
• Marketing Online vs. Virtual Events
• Environmental Sustainability
• Your First Five Steps to Creating Sustainable Events
• Cultural Sustainability
• Local Economies
• Promoting Your Greener Event
Module 6-Venues and Staging
• What is a Corporate Event?
• Who Attends a Corporate Event?
• History and Future of Corporate Events
• Types of Venus Site Surveys
• Common Venue Oversights
• Selecting a Venue
• Why is Staging Needed?
• Types of Staging
• Stage Configuration
• Choosing the Best Stage for Your Event
Module 7-Seating, Rigging, Lighting and Video
• Types of Chairs and Tables
• Estimating Seating Capacity
• Choosing the Best Seating Configurations
• The Basics of Rigging
• Rigging Equipment
• Rigging Points
• Elements of Light
• Gobos
• Three-Point Lighting
• Video Cameras and Controls
Module 8-Audio, Speakers and Design Teams
• Why Are Audio Systems Needed?
• Parts of a Sound System
• Types of Microphones and Speakers
• Preparation Spaces
• Presentation Management
• The Value of Rehearsals
• The Proposal Response Process
• Advantages and Disadvantages of Freelance and Corporate Design Teams
• Differences Between Freelance and Corporate
• Roles within an Event Design Team
Module 9-Developing a Design
• Drafting Software
• Venue Floor Plans
• Creating a Working Floor Plan
• Fundamentals of Design
• A Designer’s Toolkit
• Transforming Data into Design Research
• Using Your Design Palette
• Areas of Focus
• Design Approaches
• Common Scenic Styles for the Corporate Event World
Module 10-Environment Design, Materials and Presenting
• Providing Directions
• Providing Atmosphere
• Scenic Materials and Construction
• Scenic Painting
• Adding Finishing Touches
• How Scenic Concepts are Presented
• Illustration Styles
• Effective Presentation Models
• The Order of Your Presentation
Start Your Own Event Planning Business
Module 1-The Event Planning Business
• Who Hires Event Planners
• Building Your Business Foundation
• Calculating Start Up Costs
• Design Time
• Coordinating the Event
Module 2-Getting Started
• Choosing a Location
• Creating Effective Proposals and Agreements
• Financing Your Business
• Hiring Employees
• Hiring Outside Vendors
Module 3-Types of Marketing
• Networking to Business Success
• The Power of Customer Service
• Starting Up a Website
• Marketing Your Website
• The World of Social Media
Module 4-Managing Your Finances and Final Steps
• Financial Statements
• Maintaining Cash Flow
• Planner Profiles
• Keep Your Business Healthy
• Recipe for Success