Overview
Entrepreneurs are the lifeblood of American business, turning great ideas and services into successful businesses every day. But starting a business and growing it to a successful enterprise requires more than just a good idea owning your own business requires an adaptive, flexible, and well-rounded skill-set that will ensure youre prepared to navigate through a multitude of business issues. In short, successful entrepreneurs wear every hat in their business theyre effective managers and savvy negotiators all paired with an unmatched work ethic.
The Entrepreneurship Specialist Program pulls together all of the education and skills necessary for success in starting your own business or just cultivating that entrepreneurial spirit necessary to start a new division in your current role working for another company. From drafting the initial business plan to financing your vision and managing your staff, the Entrepreneurship Program covers everything successful entrepreneurs require to start, build and grow their next venture.
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Languages
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English
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Course Access Time
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Students are given 6 months to complete the program. Extensions are available if needed, fees may apply.
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Instructor
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This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
Patricia has a degree in Medical Assisting from The Career College of Northern Nevada, Dental Assisting from the Community College of the Air Force, and is currently working on her B.S. in Criminal Justice Studies from Grand Canyon University in Arizona. She has over 10 years of experience working in doctors offices and has been an Air Force Reservist since 2009. She has worked as an instructor for multiple schools over the last 4 years teaching medical and dental assistant curriculum, as well as OSHA safety requirements and career development.
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Prerequisites/Audience
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There are no specific prerequisites for this program. Students will need access to both a computer and the internet. Students should have basic keyboarding and computer skills, and be comfortable navigating the internet.
Requirements
Internet Access
• Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.
• Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large au
Hide Syllabus
Lesson 1 Module 1: Entrepreneurs and Entrepreneurship • Defining Entrepreneurship • Free-Enterprise System • What is a Small Business? • Paths to Enterprise Ownership • Benefits and Costs of Becoming an Entrepreneur • Lean Startup Methodology • What is a Business Plan? • Business Plan Components Module 2: Creating Business and Exploring Your Market • What Defines a Business? • Business Opportunity Decision Process • Your Competitive Advantage • Determining the Value of a Business • Product Life Cycle • Customer Research • Segment and Industry Research • Market Positioning Module 3: Marketing Mix and Smart Selling • The Marketing Mix • Product, Price, Place, Promotion • Advertising and Sales Promotion • Publicity Potential • Developing a Marketing Plan • Sales Call • Creating a Sales Force • Customer Relationship Management Systems Module 4: Costs and Financial Statements • Start-Up Investment • Estimate Value • Fixed and Variable Costs • Calculating Critical Costs • Income Statements • The Balance Sheet • Financial Ratio Analysis • Balance Sheet Analysis Module 5: Cash Flow, Taxes, and Financing Strategies • Cash Flow • Working Capital Cycle • Using a Cash Flow Statement • Capital Budgeting • Gifts and Grants • Debit and Equity Financing • Investing Module 6: Legal Issues and Operating for Success • Business Legal Structures • Contracts • Commercial Law • Intellectual Property • Protecting Tangible Assets • Licenses, Permits, and Certificates • Production-Distribution Chain • Supply Chain Management • Defining Quality Module 7: Management, Leadership, Financing, Licensing • The Entrepreneur as Leader • Business Management • Creating and Managing Organizational Culture • Ethical Leadership • Social Responsibility and Ethics • Focus Your Brand • Harvesting and Exiting Options • Creating Wealth by Selling a Profitable Business Hide Syllabus
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