| To succeed in today''s marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
Agenda
Unit 1
The Customer as the Driver
- Marketing Decisions Framework
- Positioning Your Product or Service
- Marketing Strategies and Goals
Unit 2
Communicating Value to Customers
- Key Selling Messages
- Creating Emotional Connections
- Personal Selling
- Networking: Your 30-Second Introduction
Unit 3
Creating a Strong Brand
- Managing the Marketing Mix
- Marketing on a Shoestring Budget
- Your Marketing Calendar
- Implementing Your Plan
Unit 4
Building Customer Relationships
- Tools to Meet Your Strategic Goals
- Online Opportunities and Social Media Checklist
- Generating Buzz: Word-of-Mouth Marketing
- Measuring Effectiveness
|
Login/Create account
checkout
view cart (
0
)
